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Witness the renewed fervor for the iPhone 5 today: it goes way beyond function to sheer desire. Instead of competing on technology, everyone's now competing on design. But design is no longer the killer differentiator. Steve Jobs was the iconic CEO-as-artist. An artist is truly in it for themselves – not just for reasons of wanting to get rich, or get famous, or find a path to comfort. The artist needs to understand the truth that lies at the bottom of an enigma. We buy his products not just because they are well designed, but out of respect for the integrity of his work. For this, we are happy to be tithed a little extra. Source Main page (current trends)